Funnels can be complicated … actually complicated, so complicated that most people quit prior to they introduce their first genuine project. Kartra Stealth Seminar
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Kartra Stealth Seminar
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Stealth Seminar
The basic concept is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high rates for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Kartra Stealth Seminar
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Kartra Stealth Seminar
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Kartra Stealth Seminar
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition Kartra Stealth Seminar
Action: provide the chance to purchase
The majority of sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea below (as well as a link to download the entire funnel!).Kartra Stealth Seminar
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … But make sure you sign up, because I have huge plans for funnel builders in the works soon!
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.Kartra Stealth Seminar
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the very best psychological weapon we have to persuade people.
There is a lot information out there that it is extremely hard to understand which to trust.
Social evidence offers us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% cash back guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, but so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Stealth Seminar
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!