Funnels can be complicated … actually made complex, so complicated that most people quit prior to they release their very first real project. Kartra Starter
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high prices for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you should:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to eliminate their pain or achieve their wanted condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (along with a link to download the whole funnel!).Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However make certain you register, due to the fact that I have big plans for funnel contractors in the works soon!
This easy (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Kartra Starter
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Some ideas:
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best psychological weapon we have to convince people.
There is so much details out there that it is extremely hard to know which to trust.
Social proof offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day cash back 110% money back warranty.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You need really to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
