Funnels can be complicated … truly made complex, so complicated that many people give up prior to they introduce their first genuine campaign. Kartra Split Testing
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high prices for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or achieve their preferred condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (along with a link to download the whole funnel!).Get the entire funnel for free????
The totally free One Page Funnel has ended … But make certain you sign up, because I have huge prepare for funnel contractors in the works soon!
This basic (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.Kartra Split Testing
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social proof is the very best mental weapon we need to persuade individuals.
There is a lot details out there that it is exceptionally hard to know which to trust.
Social evidence offers us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re practically all set to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for service warranties:
30+ day money back 110% money back guarantee.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need in fact to request their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!