Funnels can be made complex … actually made complex, so complicated that the majority of people give up before they release their first genuine project. Kartra Sliver
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge incredibly high rates for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their pain or attain their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these steps across several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (in addition to a link to download the entire funnel!).Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … However make certain you register, because I have big prepare for funnel contractors in the works quickly!
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.Kartra Sliver
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best psychological weapon we have to persuade individuals.
There is a lot information out there that it is incredibly challenging to understand which to trust.
Social evidence offers us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re almost prepared to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are several effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require really to request for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!