Funnels can be made complex … really made complex, so complex that most people quit before they launch their first genuine campaign. Kartra Shipstation
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Kartra Shipstation
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Shipstation
The basic idea is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Kartra Shipstation
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Kartra Shipstation
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you must:Kartra Shipstation
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their pain or achieve their preferred condition Kartra Shipstation
Action: give them the chance to purchase
Most sales funnels extend these actions across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept below (as well as a link to download the entire funnel!).Kartra Shipstation
Get the entire funnel for free????
The totally free One Page Funnel has ended … However make sure you sign up, due to the fact that I have huge prepare for funnel contractors in the works soon!
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Kartra Shipstation
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the very best psychological weapon we need to encourage people.
There is a lot info out there that it is incredibly difficult to know which to trust.
Social proof offers us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it means they’re practically prepared to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are several successful formats for warranties:
30+ day money back 110% cash back assurance.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You need actually to request for their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Shipstation
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!