Funnels can be complicated … really complicated, so complicated that many people give up prior to they launch their very first genuine project. Kartra Services
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Services
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Services
The basic idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge very high costs for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Kartra Services
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Kartra Services
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Kartra Services
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to remove their discomfort or accomplish their preferred condition Kartra Services
Action: provide the chance to purchase
Most sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea below (along with a link to download the entire funnel!).Kartra Services
Get the whole funnel free of charge????
The free One Page Funnel has expired … But ensure you register, due to the fact that I have huge prepare for funnel builders in the works quickly!
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.Kartra Services
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the very best psychological weapon we have to convince individuals.
There is so much information out there that it is exceptionally difficult to understand which to trust.
Social proof offers us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You need really to ask for their money and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Services
This tutorial gave you an overview of present finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!