Funnels can be complicated … really made complex, so complex that most people quit prior to they release their very first genuine project. Kartra Sequence Vs Automation
What if you could streamline this and put a sales funnel on a single page?
Kartra Sequence Vs Automation
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high prices for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Kartra Sequence Vs Automation
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to remove their pain or achieve their desired condition
Action: give them the chance to purchase
Many sales funnels extend these steps across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (in addition to a link to download the whole funnel!).Get the entire funnel for free????
The free One Page Funnel has actually ended … However make sure you register, due to the fact that I have big plans for funnel contractors in the works soon!
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.Kartra Sequence Vs Automation
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some ideas:
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the best psychological weapon we have to convince people.
There is so much information out there that it is extremely challenging to know which to trust.
Social evidence provides us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re nearly prepared to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need in fact to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of current best practices. I hope you enjoyed it. Additionally, it is very important to dispel the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
