Funnels can be made complex … truly made complex, so complex that many people give up prior to they launch their very first real campaign. Kartra, Samcart, Or Thrivecart?
What if you could streamline this and put a sales funnel on a single page?
Kartra, Samcart, Or Thrivecart?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high prices for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you should:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or achieve their preferred condition
Action: give them the chance to buy
Many sales funnels extend these steps across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle below (as well as a link to download the whole funnel!).Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … But make sure you register, because I have big plans for funnel contractors in the works soon!
This simple (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.Kartra, Samcart, Or Thrivecart?
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the very best psychological weapon we have to convince individuals.
There is a lot information out there that it is incredibly challenging to understand which to trust.
Social proof gives us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have revealed that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, however so essential.
You require actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!