Funnels can be made complex … really complicated, so complicated that most people give up prior to they launch their first real campaign. Kartra Referral
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Referral
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Referral
The basic idea is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge extremely high prices for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Kartra Referral
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Kartra Referral
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:Kartra Referral
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to eliminate their pain or accomplish their desired condition Kartra Referral
Action: give them the chance to purchase
The majority of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (along with a link to download the entire funnel!).Kartra Referral
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … But make sure you register, since I have big plans for funnel contractors in the works quickly!
This basic (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.Kartra Referral
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the very best mental weapon we need to encourage people.
There is a lot details out there that it is incredibly hard to know which to trust.
Social evidence offers us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they’ve made it this far, it means they’re practically ready to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Reviews have revealed that your product has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are numerous effective formats for guarantees:
30+ day money back 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You need in fact to request their cash and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Referral
This guide provided you an overview of current best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!