Funnels can be made complex … actually made complex, so complicated that many people quit prior to they launch their very first real project. Kartra Product Tracking Not Showing
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kartra Product Tracking Not Showing
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Product Tracking Not Showing
The general idea is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge extremely high rates for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Kartra Product Tracking Not Showing
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).Kartra Product Tracking Not Showing
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Kartra Product Tracking Not Showing
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or accomplish their preferred condition Kartra Product Tracking Not Showing
Action: give them the chance to buy
Most sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (in addition to a link to download the entire funnel!).Kartra Product Tracking Not Showing
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … However ensure you register, since I have big prepare for funnel builders in the works soon!
This easy (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.Kartra Product Tracking Not Showing
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best mental weapon we need to persuade people.
There is a lot information out there that it is exceptionally tough to know which to trust.
Social evidence provides us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re almost all set to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% money back guarantee.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require actually to request their money and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Product Tracking Not Showing
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!