Funnels can be complicated … truly complicated, so complex that many people quit before they release their very first real campaign. Kartra Pricing Options
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you should:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or attain their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout several pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).Get the entire funnel for free????
The totally free One Page Funnel has expired … However make certain you register, since I have huge prepare for funnel home builders in the works soon!
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.Kartra Pricing Options
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Some suggestions:
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we have to persuade individuals.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social evidence offers us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re practically ready to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Reviews have revealed that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back warranty.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You require really to request for their money and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of current best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
