Funnels can be complicated … really complicated, so complicated that the majority of people give up before they release their very first genuine project. Kartra Plugin For WordPress
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Kartra Plugin For WordPress
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Plugin For WordPress
The general concept is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high prices for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Kartra Plugin For WordPress
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).Kartra Plugin For WordPress
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Kartra Plugin For WordPress
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their discomfort or accomplish their preferred condition Kartra Plugin For WordPress
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept below (as well as a link to download the whole funnel!).Kartra Plugin For WordPress
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However make sure you sign up, because I have big plans for funnel home builders in the works soon!
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.Kartra Plugin For WordPress
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we need to persuade people.
There is a lot information out there that it is exceptionally difficult to know which to trust.
Social proof gives us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically ready to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require in fact to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Plugin For WordPress
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!