Funnels can be made complex … truly made complex, so complicated that the majority of people quit prior to they launch their very first genuine project. Kartra Platform Pdf
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Kartra Platform Pdf
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Platform Pdf
The general idea is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high costs for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Kartra Platform Pdf
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Kartra Platform Pdf
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Kartra Platform Pdf
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to remove their pain or achieve their preferred condition Kartra Platform Pdf
Action: give them the chance to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle below (as well as a link to download the entire funnel!).Kartra Platform Pdf
Get the whole funnel for free????
The free One Page Funnel has actually expired … However make sure you sign up, since I have huge plans for funnel builders in the works soon!
This easy (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Kartra Platform Pdf
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is a lot info out there that it is exceptionally challenging to know which to trust.
Social proof gives us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re nearly ready to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are several effective formats for warranties:
30+ day cash back 110% refund assurance.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You need actually to ask for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Platform Pdf
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!