Funnels can be complicated … actually complicated, so complicated that the majority of people quit before they launch their first genuine project. Kartra Plan
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Kartra Plan
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Plan
The basic concept is that you can create a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge extremely high rates for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Kartra Plan
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Kartra Plan
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you must:Kartra Plan
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their pain or achieve their preferred condition Kartra Plan
Action: provide the opportunity to purchase
Most sales funnels extend these steps throughout several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (in addition to a link to download the entire funnel!).Kartra Plan
Get the entire funnel free of charge????
The free One Page Funnel has ended … But make sure you sign up, due to the fact that I have huge prepare for funnel home builders in the works quickly!
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.Kartra Plan
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the very best mental weapon we have to persuade individuals.
There is so much info out there that it is incredibly difficult to know which to trust.
Social proof offers us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re almost all set to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product assurance.
There are numerous effective formats for warranties:
30+ day cash back 110% money back assurance.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need really to request for their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Plan
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!