Funnels can be made complex … actually made complex, so complicated that most people quit before they release their first real project. Kartra Pixel Purchase Value
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kartra Pixel Purchase Value
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Pixel Purchase Value
The general concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Kartra Pixel Purchase Value
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Kartra Pixel Purchase Value
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Kartra Pixel Purchase Value
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or accomplish their wanted condition Kartra Pixel Purchase Value
Action: provide the chance to purchase
Most sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).Kartra Pixel Purchase Value
Get the whole funnel for free????
The free One Page Funnel has actually ended … But make sure you sign up, because I have big plans for funnel home builders in the works soon!
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.Kartra Pixel Purchase Value
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best mental weapon we have to encourage people.
There is a lot details out there that it is incredibly challenging to understand which to trust.
Social proof gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are several effective formats for warranties:
30+ day cash back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so crucial.
You require actually to request for their money and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Pixel Purchase Value
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!