Funnels can be complicated … actually complicated, so complicated that the majority of people quit prior to they introduce their first real campaign. Kartra PDF Download Offer
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their pain or achieve their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).Get the entire funnel for free????
The totally free One Page Funnel has expired … However ensure you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Kartra PDF Download Offer
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some pointers:
Never lie … seriously – there suffice crappy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best mental weapon we have to convince individuals.
There is so much details out there that it is incredibly tough to understand which to trust.
Social evidence offers us an easy way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re practically prepared to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous effective formats for warranties:
30+ day refund 110% refund assurance.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You need actually to request for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
