Funnels can be made complex … really complicated, so complex that many people give up prior to they launch their first real campaign. Kartra Payment Processing Integration
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kartra Payment Processing Integration
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Payment Processing Integration
The basic idea is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Kartra Payment Processing Integration
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).Kartra Payment Processing Integration
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Kartra Payment Processing Integration
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or accomplish their preferred condition Kartra Payment Processing Integration
Action: provide the chance to buy
Most sales funnels extend these actions throughout several pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea listed below (as well as a link to download the whole funnel!).Kartra Payment Processing Integration
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … However make sure you sign up, because I have big plans for funnel home builders in the works quickly!
This easy (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Kartra Payment Processing Integration
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Some suggestions:
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we need to convince individuals.
There is so much details out there that it is extremely challenging to know which to trust.
Social proof gives us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re nearly ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are several successful formats for warranties:
30+ day cash back 110% refund warranty.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You require in fact to request for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Payment Processing Integration
This guide gave you a summary of present best practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
