Funnels can be made complex … really complicated, so complex that most people give up before they launch their very first real project. Kartra Pages
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge exceptionally high costs for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or accomplish their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept listed below (in addition to a link to download the entire funnel!).Get the whole funnel for free????
The complimentary One Page Funnel has expired … But make certain you sign up, due to the fact that I have big prepare for funnel home builders in the works soon!
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Kartra Pages
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is so much info out there that it is exceptionally tough to know which to trust.
Social proof gives us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for warranties:
30+ day money back 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!