Funnels can be complicated … actually made complex, so complicated that many people quit before they introduce their first real campaign. Kartra Page Templates
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Kartra Page Templates
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Page Templates
The general concept is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge incredibly high rates for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.Kartra Page Templates
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Kartra Page Templates
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you must:Kartra Page Templates
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their wanted condition Kartra Page Templates
Action: provide the chance to buy
Many sales funnels extend these steps across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).Kartra Page Templates
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have big plans for funnel builders in the works quickly!
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.Kartra Page Templates
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the best psychological weapon we need to convince individuals.
There is a lot info out there that it is exceptionally challenging to know which to trust.
Social proof offers us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% refund guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You need in fact to request their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Page Templates
This tutorial offered you an introduction of existing best practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!