Funnels can be made complex … truly made complex, so complex that most people give up prior to they introduce their very first genuine campaign. Kartra Page Speed
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you must:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their pain or attain their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (as well as a link to download the whole funnel!).Get the whole funnel for free????
The free One Page Funnel has actually expired … But ensure you sign up, because I have big plans for funnel builders in the works soon!
This easy (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.Kartra Page Speed
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Some suggestions:
Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the very best psychological weapon we need to persuade individuals.
There is so much information out there that it is incredibly tough to understand which to trust.
Social proof gives us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are several successful formats for service warranties:
30+ day refund 110% refund warranty.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need in fact to request their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
