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Funnels can be complicated … really complicated, so complicated that many people give up prior to they launch their first real campaign. Kartra Page Components Visible By Tag

What if you could simplify this and put a sales funnel on a single page? 

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Kartra Page Components Visible By Tag

Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Kartra Page Components Visible By Tag

What is the one-page funnel?

Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Page Components Visible By Tag

The basic concept is that you can create a single web page with the best structure to transform cold traffic into customers …

Pretty cool idea, right?

Well, it absolutely caught on because Samcart is able to charge incredibly high rates for this pledge:

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Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Kartra Page Components Visible By Tag

In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).Kartra Page Components Visible By Tag

Why does the one page funnel work?

Let’s take a peek at why sales funnels work.

Because it takes them through a journey until a purchase is the only logical outcome.

A common way to do this is what’s referred to as the “AIDA” model:

In this specific order, you should:Kartra Page Components Visible By Tag

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Awareness: Get your audience’s attention.

Interest: Make them curious about your item

Desire: Encourage them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their desired condition Kartra Page Components Visible By Tag

Action: provide the opportunity to buy
Most sales funnels extend these actions across numerous pages, processes, emails, etc

The main claim of the one-page funnel is to shorten the process to a single page.

An effective page will clearly execute each of these steps. Let’s have a look at what such a page looks like.

How to implement the One Page Funnel using Cartflows and Thrive Architect?

Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).

More details on each concept below (along with a link to download the whole funnel!).Kartra Page Components Visible By Tag

Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … However make certain you sign up, because I have big prepare for funnel home builders in the works quickly!

This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.Kartra Page Components Visible By Tag

Here’s a quick breakdown of the major components of the One Page Funnel:

1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.

The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.

Some pointers:

Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].

2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.

Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.

The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.

You can use a number of video sales letter structures, which I’ll cover in a future post.

The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next part is available in.

3. Client Testimonials in 2019 and beyond …

Consumers are doubtful. Social proof is the best mental weapon we have to persuade people.

There is so much information out there that it is exceptionally difficult to understand which to trust.

Social evidence gives us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.

Which’s precisely what a strong set of reviews on your sales page can do.

If you put the reviews right under the sales video, you accomplish this extremely well.

4. A Vibrant Guarantee
If they’ve made it this far, it means they’re nearly ready to purchase. Now you simply need that last small touch to make them purchase …

Which’s what a rock-solid product guarantee is all about.

Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:

But what if it just does not work for me?

That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.

There are numerous successful formats for warranties:

30+ day money back 110% cash back assurance.
Your client wants to be reassured that you will still support them when you have their cash.

5. A clear, basic call to action.
This part is easy, but so important.

You require in fact to ask for their cash and take it!

Here’s where your checkout type is available in.

The main goal of this step is making the procedure as easy as possible for your users.

Do not ask for 40 data points that you do not require.

Do not wish to ship anything? Then you do not require their shipping address!

This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.

I prefer using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.

Where should we go next?Kartra Page Components Visible By Tag

This guide offered you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a particular tool is essential to reach the goal.

Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!

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