Funnels can be made complex … really made complex, so complicated that the majority of people give up before they introduce their very first real campaign. Kartra Optin
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra Optin
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Optin
The general concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge incredibly high rates for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Kartra Optin
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).Kartra Optin
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you must:Kartra Optin
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or accomplish their preferred condition Kartra Optin
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (as well as a link to download the whole funnel!).Kartra Optin
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … However make sure you register, due to the fact that I have big plans for funnel home builders in the works quickly!
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.Kartra Optin
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the very best psychological weapon we need to persuade people.
There is so much details out there that it is incredibly challenging to know which to trust.
Social proof gives us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have shown that your product has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day money back 110% money back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so essential.
You require actually to request their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Optin
This tutorial offered you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!