Funnels can be complicated … truly complicated, so complicated that the majority of people give up before they launch their very first genuine project. Kartra Newsletter
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high rates for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you must:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to remove their discomfort or achieve their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (in addition to a link to download the entire funnel!).Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … However ensure you register, since I have big prepare for funnel builders in the works quickly!
This simple (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.Kartra Newsletter
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Some tips:
Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the best mental weapon we have to persuade individuals.
There is a lot info out there that it is exceptionally challenging to understand which to trust.
Social proof offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day refund 110% refund warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You require really to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of current best practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
