Funnels can be complicated … really made complex, so complex that the majority of people quit before they launch their very first genuine project. Kartra Nested Columns
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra Nested Columns
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Nested Columns
The general idea is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Kartra Nested Columns
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Kartra Nested Columns
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you need to:Kartra Nested Columns
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their discomfort or achieve their preferred condition Kartra Nested Columns
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle listed below (in addition to a link to download the entire funnel!).Kartra Nested Columns
Get the entire funnel for free????
The free One Page Funnel has expired … However ensure you sign up, due to the fact that I have big plans for funnel home builders in the works soon!
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Kartra Nested Columns
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we have to encourage people.
There is so much info out there that it is incredibly tough to understand which to trust.
Social proof offers us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re almost all set to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Reviews have shown that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day cash back 110% refund warranty.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need really to request for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Nested Columns
This tutorial provided you a summary of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!