Funnels can be complicated … truly complicated, so complicated that many people quit prior to they introduce their first genuine campaign. Kartra Monthly Pricing
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to eliminate their pain or accomplish their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these steps across multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (as well as a link to download the entire funnel!).Get the entire funnel for free????
The totally free One Page Funnel has expired … However ensure you register, because I have huge plans for funnel contractors in the works soon!
This easy (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.Kartra Monthly Pricing
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Some suggestions:
Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof gives us a simple escape … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re nearly ready to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need really to request their money and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
