Funnels can be complicated … actually complicated, so complicated that most people quit before they introduce their first real campaign. Kartra Mobile Something Went Wrong
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Kartra Mobile Something Went Wrong
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Mobile Something Went Wrong
The basic concept is that you can create a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high costs for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Kartra Mobile Something Went Wrong
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Kartra Mobile Something Went Wrong
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:Kartra Mobile Something Went Wrong
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their preferred condition Kartra Mobile Something Went Wrong
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (as well as a link to download the whole funnel!).Kartra Mobile Something Went Wrong
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But make sure you sign up, because I have big plans for funnel builders in the works quickly!
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.Kartra Mobile Something Went Wrong
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we need to convince individuals.
There is so much details out there that it is extremely tough to know which to trust.
Social evidence offers us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they’ve made it this far, it means they’re almost all set to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require really to request for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Mobile Something Went Wrong
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!