Funnels can be made complex … truly complicated, so complex that many people give up prior to they introduce their first genuine project. Kartra Membership Site Example
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Kartra Membership Site Example
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Membership Site Example
The general concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high rates for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Kartra Membership Site Example
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).Kartra Membership Site Example
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:Kartra Membership Site Example
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to eliminate their pain or accomplish their desired condition Kartra Membership Site Example
Action: provide the opportunity to purchase
Most sales funnels extend these actions across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (as well as a link to download the entire funnel!).Kartra Membership Site Example
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However ensure you sign up, because I have huge prepare for funnel home builders in the works soon!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.Kartra Membership Site Example
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best mental weapon we have to persuade individuals.
There is a lot information out there that it is exceptionally tough to know which to trust.
Social evidence offers us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it implies they’re practically all set to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually shown that your item has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day cash back 110% money back assurance.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so essential.
You require really to ask for their cash and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Membership Site Example
This guide gave you a summary of current best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!