Funnels can be made complex … truly complicated, so complicated that many people quit prior to they release their very first genuine campaign. Kartra Member Login
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge incredibly high rates for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to remove their discomfort or attain their preferred condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (as well as a link to download the entire funnel!).Get the entire funnel for free????
The totally free One Page Funnel has ended … However make certain you sign up, due to the fact that I have big plans for funnel contractors in the works quickly!
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.Kartra Member Login
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some ideas:
Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the very best psychological weapon we have to persuade people.
There is so much details out there that it is extremely hard to know which to trust.
Social proof provides us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re nearly ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Testimonials have shown that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item warranty.
There are numerous effective formats for guarantees:
30+ day money back 110% money back assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require in fact to request for their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
