Funnels can be complicated … truly complicated, so complex that many people quit before they release their first genuine project. Kartra Master Class Campaign
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Kartra Master Class Campaign
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Master Class Campaign
The general concept is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high prices for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Kartra Master Class Campaign
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).Kartra Master Class Campaign
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you should:Kartra Master Class Campaign
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or attain their wanted condition Kartra Master Class Campaign
Action: give them the chance to buy
A lot of sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea below (along with a link to download the entire funnel!).Kartra Master Class Campaign
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … But make certain you register, due to the fact that I have big prepare for funnel home builders in the works quickly!
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Kartra Master Class Campaign
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the best mental weapon we need to persuade individuals.
There is so much information out there that it is incredibly challenging to know which to trust.
Social proof offers us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it means they’re practically all set to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are several successful formats for warranties:
30+ day cash back 110% cash back warranty.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, but so important.
You require in fact to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Master Class Campaign
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!