Funnels can be complicated … really complicated, so complex that most people give up prior to they launch their first real campaign. Kartra Marketing Platform
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Kartra Marketing Platform
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Marketing Platform
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high costs for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Kartra Marketing Platform
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Kartra Marketing Platform
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you must:Kartra Marketing Platform
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or attain their desired condition Kartra Marketing Platform
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (along with a link to download the whole funnel!).Kartra Marketing Platform
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … But ensure you register, because I have big prepare for funnel builders in the works soon!
This simple (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.Kartra Marketing Platform
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Some suggestions:
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the best psychological weapon we need to convince people.
There is so much details out there that it is exceptionally tough to know which to trust.
Social evidence provides us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re nearly all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day money back 110% money back guarantee.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Marketing Platform
This guide offered you an introduction of present best practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
