Funnels can be made complex … really complicated, so complicated that most people quit prior to they launch their very first real project. Kartra Mailchimp
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Kartra Mailchimp
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Mailchimp
The general concept is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge exceptionally high rates for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Kartra Mailchimp
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).Kartra Mailchimp
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you need to:Kartra Mailchimp
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to remove their pain or achieve their wanted condition Kartra Mailchimp
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (along with a link to download the whole funnel!).Kartra Mailchimp
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However make certain you register, due to the fact that I have huge prepare for funnel builders in the works soon!
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Kartra Mailchimp
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the best psychological weapon we have to encourage people.
There is so much information out there that it is exceptionally difficult to understand which to trust.
Social evidence offers us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost prepared to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% money back assurance.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need actually to request their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Mailchimp
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!