Funnels can be made complex … truly made complex, so complicated that many people give up before they introduce their very first genuine campaign. Kartra Links
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge very high costs for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to remove their discomfort or achieve their wanted condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea listed below (in addition to a link to download the whole funnel!).Get the entire funnel free of charge????
The totally free One Page Funnel has ended … However make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.Kartra Links
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Some suggestions:
Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best mental weapon we need to persuade individuals.
There is a lot info out there that it is incredibly hard to understand which to trust.
Social proof gives us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re almost ready to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Reviews have shown that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for warranties:
30+ day money back 110% cash back warranty.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need actually to request their money and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
