Funnels can be made complex … really made complex, so complex that the majority of people give up prior to they introduce their very first genuine project. Kartra Landing Page
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge incredibly high costs for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their pain or achieve their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across several pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept listed below (along with a link to download the whole funnel!).Get the whole funnel for free????
The totally free One Page Funnel has ended … But make certain you sign up, because I have big prepare for funnel builders in the works quickly!
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.Kartra Landing Page
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some pointers:
Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social proof is the best mental weapon we need to encourage people.
There is a lot info out there that it is exceptionally tough to understand which to trust.
Social evidence gives us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re practically ready to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are numerous effective formats for warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require in fact to request their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
