Funnels can be complicated … truly made complex, so complex that many people give up before they release their first real campaign. Kartra.kartra.com
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra.kartra.com
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra.kartra.com
The basic idea is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge very high rates for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Kartra.kartra.com
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Kartra.kartra.com
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you must:Kartra.kartra.com
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their pain or attain their desired condition Kartra.kartra.com
Action: give them the opportunity to buy
Most sales funnels extend these actions across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (along with a link to download the entire funnel!).Kartra.kartra.com
Get the entire funnel totally free????
The free One Page Funnel has expired … However ensure you register, because I have huge prepare for funnel home builders in the works soon!
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Kartra.kartra.com
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the very best mental weapon we have to convince people.
There is a lot information out there that it is exceptionally hard to understand which to trust.
Social proof offers us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are numerous effective formats for warranties:
30+ day refund 110% refund warranty.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need really to request for their money and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra.kartra.com
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!