Funnels can be complicated … actually made complex, so complex that many people give up prior to they release their first genuine project. Kartra Jvzoo
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Kartra Jvzoo
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Jvzoo
The general concept is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high prices for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Kartra Jvzoo
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).Kartra Jvzoo
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Kartra Jvzoo
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their pain or attain their preferred condition Kartra Jvzoo
Action: provide the opportunity to buy
Most sales funnels extend these steps across numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each idea below (as well as a link to download the whole funnel!).Kartra Jvzoo
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … However ensure you sign up, since I have big prepare for funnel contractors in the works soon!
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.Kartra Jvzoo
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the very best psychological weapon we need to convince people.
There is so much details out there that it is exceptionally challenging to understand which to trust.
Social proof gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You need really to ask for their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Jvzoo
This guide offered you a summary of present best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!