Funnels can be made complex … actually complicated, so complicated that most people give up before they launch their first genuine project. Kartra Ios App
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Kartra Ios App
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Ios App
The general idea is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Kartra Ios App
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Kartra Ios App
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Kartra Ios App
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their discomfort or achieve their wanted condition Kartra Ios App
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle below (as well as a link to download the whole funnel!).Kartra Ios App
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … But make sure you register, since I have big prepare for funnel builders in the works soon!
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.Kartra Ios App
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the very best psychological weapon we need to convince people.
There is so much information out there that it is incredibly difficult to know which to trust.
Social evidence provides us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re practically all set to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back warranty.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You need in fact to request for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Ios App
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!