Funnels can be complicated … truly made complex, so complicated that most people give up prior to they release their very first real project. Kartra How To Import A Template Into An Email Sequence
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to remove their pain or accomplish their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (along with a link to download the whole funnel!).Get the whole funnel for free????
The complimentary One Page Funnel has expired … However make sure you register, due to the fact that I have huge prepare for funnel builders in the works soon!
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.Kartra How To Import A Template Into An Email Sequence
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best psychological weapon we need to convince individuals.
There is a lot info out there that it is extremely difficult to know which to trust.
Social evidence provides us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re nearly ready to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your product has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so important.
You require actually to request for their money and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of existing finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!