Funnels can be complicated … really complicated, so complex that most people give up before they release their first genuine project. Kartra How To Create A Blog
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you must:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to eliminate their pain or accomplish their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each concept listed below (along with a link to download the whole funnel!).Get the whole funnel totally free????
The complimentary One Page Funnel has ended … However ensure you sign up, since I have huge prepare for funnel home builders in the works soon!
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.Kartra How To Create A Blog
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we have to persuade people.
There is a lot information out there that it is extremely tough to understand which to trust.
Social proof offers us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have revealed that your product has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product assurance.
There are several effective formats for guarantees:
30+ day cash back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so essential.
You need actually to request for their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!