Funnels can be made complex … actually made complex, so complex that the majority of people give up before they release their very first genuine project. Kartra Hibatc
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Kartra Hibatc
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Hibatc
The basic idea is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge very high prices for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Kartra Hibatc
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Kartra Hibatc
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you need to:Kartra Hibatc
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or accomplish their desired condition Kartra Hibatc
Action: give them the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (as well as a link to download the entire funnel!).Kartra Hibatc
Get the whole funnel free of charge????
The free One Page Funnel has expired … However make certain you sign up, since I have big plans for funnel contractors in the works quickly!
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.Kartra Hibatc
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some ideas:
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we need to encourage people.
There is so much details out there that it is extremely difficult to understand which to trust.
Social evidence provides us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have revealed that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day money back 110% cash back assurance.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You require really to ask for their money and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Hibatc
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
