Funnels can be complicated … actually made complex, so complex that many people quit before they introduce their very first genuine project. Kartra Funnel
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to eliminate their pain or achieve their wanted condition
Action: give them the chance to purchase
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each principle below (as well as a link to download the entire funnel!).Get the entire funnel for free????
The totally free One Page Funnel has actually ended … However make certain you sign up, because I have big plans for funnel contractors in the works quickly!
This easy (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.Kartra Funnel
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Some pointers:
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the very best psychological weapon we need to convince individuals.
There is a lot info out there that it is incredibly difficult to know which to trust.
Social proof gives us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re practically all set to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day money back 110% money back warranty.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of current best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
