Funnels can be made complex … actually complicated, so complicated that the majority of people give up prior to they introduce their very first real campaign. Kartra Free Product Configuration
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Kartra Free Product Configuration
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Free Product Configuration
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Kartra Free Product Configuration
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Kartra Free Product Configuration
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:Kartra Free Product Configuration
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or attain their desired condition Kartra Free Product Configuration
Action: give them the chance to buy
Many sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle below (along with a link to download the whole funnel!).Kartra Free Product Configuration
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But make sure you register, because I have big prepare for funnel home builders in the works soon!
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.Kartra Free Product Configuration
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Some pointers:
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best mental weapon we need to convince people.
There is a lot information out there that it is exceptionally difficult to understand which to trust.
Social proof offers us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are numerous successful formats for service warranties:
30+ day refund 110% money back assurance.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You need in fact to request for their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Free Product Configuration
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
