Funnels can be made complex … actually complicated, so complex that most people give up before they introduce their first real campaign. Kartra Free Membership
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra Free Membership
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Free Membership
The basic concept is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge very high costs for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Kartra Free Membership
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Kartra Free Membership
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you need to:Kartra Free Membership
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to remove their pain or accomplish their desired condition Kartra Free Membership
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (in addition to a link to download the entire funnel!).Kartra Free Membership
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … However make certain you register, because I have huge plans for funnel builders in the works quickly!
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.Kartra Free Membership
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best psychological weapon we need to encourage people.
There is so much information out there that it is incredibly tough to know which to trust.
Social evidence offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re practically prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Reviews have revealed that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back assurance.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Free Membership
This guide gave you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!