Funnels can be made complex … really complicated, so complicated that the majority of people quit before they introduce their first real project. Kartra Founder & Ceo
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Kartra Founder & Ceo
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Founder & Ceo
The general idea is that you can develop a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge extremely high rates for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Kartra Founder & Ceo
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Kartra Founder & Ceo
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you must:Kartra Founder & Ceo
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their pain or attain their desired condition Kartra Founder & Ceo
Action: give them the chance to buy
A lot of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each idea listed below (along with a link to download the whole funnel!).Kartra Founder & Ceo
Get the whole funnel for free????
The free One Page Funnel has actually ended … However ensure you register, since I have big plans for funnel home builders in the works soon!
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.Kartra Founder & Ceo
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the best psychological weapon we need to convince people.
There is a lot info out there that it is incredibly hard to understand which to trust.
Social proof gives us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re almost all set to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, but so essential.
You require really to request for their money and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Founder & Ceo
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!