Funnels can be made complex … truly complicated, so complicated that the majority of people quit before they introduce their first real project. Kartra For Selling Audios
What if you could simplify this and put a sales funnel on a single page?
Kartra For Selling Audios
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge very high rates for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Kartra For Selling Audios
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to remove their discomfort or attain their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (along with a link to download the entire funnel!).Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you sign up, because I have big plans for funnel builders in the works quickly!
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.Kartra For Selling Audios
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we need to persuade people.
There is a lot info out there that it is extremely difficult to know which to trust.
Social evidence provides us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re almost all set to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You require really to request for their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!