Funnels can be complicated … truly complicated, so complicated that the majority of people give up prior to they release their first genuine project. Kartra For Property Manager
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high prices for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you must:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle listed below (along with a link to download the whole funnel!).Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But ensure you sign up, since I have huge prepare for funnel home builders in the works quickly!
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Kartra For Property Manager
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we need to convince people.
There is so much information out there that it is extremely tough to know which to trust.
Social evidence provides us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re almost ready to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for warranties:
30+ day money back 110% money back warranty.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You require actually to request their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!