Funnels can be complicated … actually complicated, so complex that most people quit before they launch their first real project. Kartra For Lenders
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Kartra For Lenders
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra For Lenders
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Kartra For Lenders
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Kartra For Lenders
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Kartra For Lenders
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their pain or attain their desired condition Kartra For Lenders
Action: give them the opportunity to purchase
Many sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (in addition to a link to download the entire funnel!).Kartra For Lenders
Get the whole funnel for free????
The free One Page Funnel has expired … However make certain you register, because I have big plans for funnel contractors in the works soon!
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.Kartra For Lenders
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much details out there that it is extremely challenging to know which to trust.
Social evidence provides us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra For Lenders
This tutorial offered you a summary of present finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!