Funnels can be made complex … truly made complex, so complicated that many people give up prior to they launch their very first genuine project. Kartra For Facebook Ads Strategist
What if you could streamline this and put a sales funnel on a single page?
Kartra For Facebook Ads Strategist
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high costs for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you must:
Kartra For Facebook Ads Strategist
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to remove their pain or achieve their wanted condition
Action: give them the opportunity to buy
Many sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle listed below (in addition to a link to download the whole funnel!).Get the entire funnel totally free????
The free One Page Funnel has expired … However make sure you register, due to the fact that I have huge plans for funnel home builders in the works quickly!
This basic (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.Kartra For Facebook Ads Strategist
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best mental weapon we have to convince people.
There is a lot info out there that it is extremely difficult to know which to trust.
Social proof provides us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re practically all set to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for warranties:
30+ day money back 110% refund warranty.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of present finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!