Funnels can be made complex … really made complex, so complex that the majority of people quit before they introduce their first real project. Kartra For Business Plan Consultant
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high prices for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or attain their desired condition
Action: give them the chance to buy
A lot of sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each idea below (as well as a link to download the whole funnel!).Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … However make sure you sign up, because I have huge plans for funnel builders in the works soon!
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.Kartra For Business Plan Consultant
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best mental weapon we have to encourage people.
There is so much info out there that it is extremely challenging to know which to trust.
Social proof gives us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re practically prepared to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% refund assurance.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You need really to request for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!