Funnels can be complicated … truly made complex, so complicated that most people give up prior to they introduce their very first real campaign. Kartra For Book Sellers
What if you could simplify this and put a sales funnel on a single page?
Kartra For Book Sellers
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high rates for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you should:
Kartra For Book Sellers
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (as well as a link to download the entire funnel!).Get the entire funnel for free????
The free One Page Funnel has expired … But make certain you sign up, since I have big plans for funnel builders in the works soon!
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.Kartra For Book Sellers
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we need to persuade people.
There is so much info out there that it is exceptionally challenging to understand which to trust.
Social proof gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re practically all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day refund 110% cash back guarantee.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so important.
You need in fact to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!