Funnels can be made complex … really made complex, so complicated that the majority of people give up prior to they launch their first real project. Kartra For A Paid Course
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra For A Paid Course
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra For A Paid Course
The general concept is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge extremely high rates for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Kartra For A Paid Course
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Kartra For A Paid Course
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Kartra For A Paid Course
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to remove their pain or achieve their preferred condition Kartra For A Paid Course
Action: provide the opportunity to buy
The majority of sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea below (as well as a link to download the entire funnel!).Kartra For A Paid Course
Get the whole funnel for free????
The free One Page Funnel has actually expired … However make sure you register, due to the fact that I have huge plans for funnel contractors in the works quickly!
This easy (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Kartra For A Paid Course
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the best psychological weapon we have to convince people.
There is so much info out there that it is extremely difficult to know which to trust.
Social evidence offers us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day money back 110% money back assurance.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You require really to ask for their cash and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra For A Paid Course
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!